Lonely Planet Launches iPhone City Guides
- Thursday, June 11th, 2009
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Lonely Planet has launched a range of iPhone City Guides for the iPhone and iPod Touch. The guides are now available for sale globally from the iTunes App Store.
20 Lonely Planet City Guides are currently available, including London, New York, Melbourne, Dublin, Barcelona, Rome, Tokyo, Paris, Prague, Amsterdam, San Francisco, Bangkok, Madrid, Miami, Seoul, Dubai, Berlin, Cape Town, Singapore and Mexico City – with the San Francisco City Guide offered free for a limited time.
To celebrate the launch, we wanted to give everyone a chance to experience our new guides so downloads of the San Francisco guide are free for a limited time, says Chris Boden, Head of Wireless & Innovation at Lonely Planet.
With Lonely Planet City Guides, the GPS and scrolling touch-screen facilities of the iPhone and iPod Touch enable travellers to access dynamic, interactive maps offline for plotting itineraries and current location. Hundreds of personally-vetted venues can be filtered, marked as favourites and keyword located, while detailed chapters on a citys culture, history, food and art give the best introduction to the local scene, and images from Lonely Planets award-winning photographers bring the city to life. Lonely Planet says the City Guides have been designed for use offline, so travellers can save avoiding expensive international data roaming charges.
As the needs of our travellers have changed over the last 35 years, weve adapted our printed guidebook products accordingly, with new formats, series and destinations. The iPhone heralds a new class of handheld devices with capabilities that enable a next generation guidebook, says Boden. Weve tried to take advantage of the iPhones location awareness, vast data storage and simple user interface to re-imagine our city guidebook series to help travellers get to the heart of some of the worlds most exciting cities from the convenience of their hip pocket.
Lonely Planets Audio Phrasebooks were some of the first travel products available in the App Store and have generated over 300,000 downloads since their launch. The City Guides are available for 9.49 each.