Masterclassing

Lonely Planet in Nokia Tie-up

David Murphy

Lonely Planet is making its award-winning guidebook content available to travellers with Nokia devices. Travellers can access over 75,000 geo-coded Lonely Planet attractions, restaurants and hotels, including destination information on history, culture and getting around when they download Ovi Maps City Explorer.
With content for over 1,000 destinations now available, and more to come, Lonely Planet and Ovi Maps have many of the worlds most popular destinations covered. The location-based content enables travellers to know where they are and whats around them, with the ability to find restaurants, bars, shops and hotels via their mobile device, using Nokias live 3D maps.
Lonely Planet is a premium travel partner for Ovi Maps City Explorer, and the product is the latest collaboration in an ongoing partnership which began last year with customised downloadable mobile city guides.
Nokia devices which come with Ovi Maps 3.0 will have City Explorer preloaded,meaning that users will have access to the geo-coded Lonely Planet content for free. People with a Nokia device which has Maps 2.0 can upgrade to Ovi Maps 3.0 to access the content.
Im thrilled that weve been able to go one step further with our Nokia relationship and make significantly more of our content accessible to travellers, says Lonely Planet Publications CEO, Stephen Palmer. Lonely Planet is always looking for immersive technologies which help travellers get to the heart of a destination. This partnership opens up a new way of reaching more people more often. In effect, tens of millions of Nokia handset users will have a Lonely Planet service in their pocket, always on and always with them.
Later this year, devices pre-loaded with the new version of Ovi Maps will be available. Lonely Planet content can be accessed in online mode by viewing the details of specific Lonely Planet points-of-interest. Users can view their location on the map, and use real-time Walk or Drive navigation to get there.