Mobile video platform LoopMe and ad agency Target Media have teamed up to create an immersive 360 degree mobile video experience to promote the launch of Robinson Crusoe, the new animated film from StudioCanal.
The campaign makes full use of the mobile device's gyroscope functionality to create a 360 degree video environment that users can explore, turning their screens to intuitively reveal more content.
LoopMe's technology is the only full-screen 360 degree solution delivering global scale, and the company has worked closely with StudioCanal to ensure the video is served to targeted audience who are likely to engage with the innovative format.
"360 degree video is a very exciting opportunity for us, especially when working closely with our animation partners nWave on titles such as Robinson Crusoe, to create exciting and engaging content to be used in advertising," said Jamie McHale, digital marketing manager of StudioCanal UK.
"As consumers become more familiar with the experience with Facebook and YouTube rolling it out and as animators and film production improves, we look forward to bringing even more immersive experiences from the big screen to the smaller screen."
"When looking to cut through with a younger audience online, creativity is key and doing something that will impress and engage an audience is the goal," said Alice Bartlett, digital account director of Target Media. "Having access to the 360 degree video was a massive strength to the online campaign.
"With newer formats however, scale can be a concern, but LoopMe were able to build the creative in such a way that allowed us to target and reach our core audience without restriction. We were also able to deliver that asset to other media owners to further increase the scale."