L’Oreal Paris has launched its ‘Worth It Resume’ campaign which highlights the setbacks women have faced throughout their lives.

As a result, in partnership with creative agency, McCann Paris, the cosmetics company has enlisted spokeswomen Eva Longoria, Andie MacDowell, Helen Mirren, Jane Fonda, Aja Naomi King and Kate Winslet to share their personal stories of failure.

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The campaign features the women sharing their ‘resumes’ filled with setbacks and failures on LinkedIn, instead of highlighting their achievements.

L’Oréal Paris Global Brand President, Delphine Viguier-Hovasse, said: ” For more than half a century, L’Oréal Paris has been relentless in its dedication to breaking down barriers that prevent women from asserting their self-worth.

“Inspired by the brand’s iconic tagline, “Because I’m Worth It”, whose mission is to value self-confidence and give every woman the power to express their worth, the ‘Worth It Resume’ aims to create a new definition of success. It’s really a tribute to the challenges we all face that are in truth the steppingstones to success.”

The launch comes as research by KPMG recently revealed that 81% of women feel more pressure not to fail than men.

McCann Paris, President and Global Business leader for L’Oréal, Charlotte Franceries, added: “We want to change the narrative around failure, especially in the workplace, which is why LinkedIn was the perfect platform for the campaign.

“Whether you’re winning or losing, you’re worth it, and what you once thought was your worst defeat might actually lead you to your biggest win.”