Ebay UK returns as headline sponsor for Love Island

ITV has announced Ebay UK will be returning for another year as Love Island’s headline sponsor.

The move marks the marketplaces’ fifth consecutive season in partnership with the broadcaster, spotlighting the power of pre-loved fashion.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

Amy Bannerman, Ebay’s Pre-Loved Style Director will once again be sourcing fashion from Ebay, alongside the Love Island styling team, which will head to the villa wardrobe for contestants to wear.

Fans can also shop the villa looks via a dedicated Love Island fashion hub on the marketplace.

Ebay UK, Head of Fashion, Jemma Tadd, said: “We’ve seen attitudes shift in favour of pre-loved through each season of Love Island but there is more work to be done as shoppers still look to fast fashion for the latest trends.

“Pre-loved fashion can be timeless, luxurious, and the ultimate style statement – we’ve seen in the Villa Islanders re-wearing fabulous pre-loved fits time and time again. This Summer, I’m encouraging the nation to take advantage of free buying and selling on Ebay to make their wardrobe better than new.”

ITV Director of BE Studio, Bhavit Chandrani continued: “I am thrilled that Ebay will return as our headline sponsor for Love Island this Summer.

“After a brilliant five series’ of partnership, the pairing continues to thrive with a truly 360 campaign featuring broadcast, streaming and app sponsorship, bespoke influencer and social content, and of course, Ebay pre-loved clothing worn by islanders throughout the show.”