Mobile media agency Lucidity Mobile has launched a sister company, Linking Mobile, the first UK-based global mobile affiliate network. Its first advertiser partners are Groupon, Peugeot and Ghost Telecom.

Linking Mobile employs a bespoke, wholly-owned platform, LinkMAX, to serve, track and monitor mobile affiliate campaigns. The LinkMAX technology platform operates globally and across all mobile devices, giving advertisers and publishers with mobile sites and apps the ability to monetise their traffic, and offering advertisers the means to acquire customers on a cost per acquisition (CPA) basis. Publishers sign up to the service online and can control which campaigns to run and for how long; advertisers will have a dedicated Linking Mobile account manager to steer them through the process.

“We could see a growing demand for CPA deals which weren’t available in the market, so we decided to do it ourselves,” says Linking Mobile co-founder,David Fieldhouse. The LinkMAX mobile technology platform we have built easily manages all serving, tracking and reporting for clients and publishers. It’s important for us to support advertisers through the process: mobile is different to a desktop PC due to different operating systems, devices, and consumer behaviour. We’ll be introducing new ad formats and also supporting platforms such as tablets shortly.”