Luke Littler joins Specsavers’ ‘Best Worst Team’ series

Specsavers has returned with the third season of its YouTube series ‘Best Worst Team,’ which helps struggling grassroots football teams improve.

Created with PR and social agency Tangerine, the campaign follows teams as they work to turn things around.

The campaign includes a full PR and social media push.

This season focuses on Tunley Athletic, with players receiving expert advice on staying focused and handling pressure from darts star Luke Littler.

Former Tottenham manager Harry Redknapp also returns as a guest coach.

Lisa Hale, head of consumer PR, brand activation and social media at Specsavers, commented: “Should have Gone to Specsavers is such an iconic idea, to work with our in-house and external agencies over the past few years, on a conceptual take on it to appeal to new audiences, has been such a fulfilling project.”

“The campaign has become a key vehicle for connecting with wider audiences. With season two’s massive success, it was an easy decision to continue working with our agency partners on evolving the story, this year with the brilliant Tunley Athletic.”

Martin Kevill, creative director at Tangerine, added: “The immense success of the second series showed us that there is an appetite for going even bigger. The involvement of Luke Littler, Spotify, The Rest is Football and everyone’s favourite, Harry Redknapp are just the tip of the iceberg for Tunley this season.”