Luke Littler teams with Xbox in new gaming ad
- Friday, December 13th, 2024
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Score More with Xbox has partnered with professional darts player Luke Littler to showcase Xbox at the PDC World Darts Championships.
The gaming company stated that this collaboration will expand Xbox’s presence into another sporting arena and attract a wider audience.
As part of the collaboration, Littler’s match shirt will display the Xbox and Score More logos.
Fans will also have the opportunity to participate in a competition with prizes awarded for every 180, nine-dart finish, or match Littler wins.
Samuel Bateman, Xbox Gaming marketing lead for the UK and Ireland, commented, “As a huge Xbox fan, it only made sense for us to team up with Luke and celebrate his love for gaming in a way that felt authentic.
“We’re wishing him every success in the upcoming PDC World Darts Championship and encourage fans in the UK to keep their eyes on Xbox UK socials to be in with a chance of winning some awesome prizes, all thanks to his extraordinary performances.”