French Connection UK has launched an mCommerce site designed by mobile marketing solutions provider Lumata. Like many retail brands, FCUK saw a significant increase in mobile traffic to its site, and decided it was time to set up an easier to navigate transactional site.
“Lumata is delighted that yet another internationally recognised brand has entrusted us with the their mCommerce strategy,” says Thomas Enraght-Moony, CEO, Lumata. “Our work for French Connection demonstrates how our creativity, technology and expertise in mobile can help deliver a vastly improved experience for the consumer, whilst generating increased revenue for our customer.” 
Lumata will also provide FCUK with analysis of traffic and user behaviour to help understand their mobile customer base.
