Lumata has updated its Expression platform for operators, adding the Campaign Recommendation Engine (CRE), a solution offering real time predictive analytics.
The CRE can optimise an operator’s loyalty programmes through recommendations, down to the individual level, which marketing activity is most likely to engage the customer. 
“This evolution of the Expression customer base management platform further sharpens the competitive edge our clients enjoy, helping them to decrease churn and increase revenue,” said Christophe Masson, head of telecom products at Lumata. “The Campaign Recommendation Engine’s tightly integrated combination of predictive analytics and real-time campaign management capabilities enables operators to target the right customer with the right action at the right time.”
