Luxury resale platform Luxe Collective has announced it is entering BBC Dragon’s Den.

The company, which currently has 488k Instagram followers and 1.5M on TikTok has revealed the founders of pre-loved powerhouse have geared up to face the formidable panel of business moguls on the BBC television show.

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Commenting on the move, Luxe Collective CEO Ben Gallagher said: “We are excited to be part of Dragons’ Den, a platform that has been instrumental in shaping the trajectories of many successful businesses.

“This opportunity allows us to present our vision to a wider audience and gain insights from some of the most accomplished business minds in the industry.”

This comes as Gallagher recently sat down with Mobile Marketing Magazine to the brand’s journey, innovative but “attention-seeking” marketing strategies and embracing controversy.

“Being loud, controversial and going against the norms of what pre-loved luxury means is why we have seen immense growth,” Gallagher claimed.

This is evident as the company grew 100,000 followers last month, by simply tweaking its strategy.

“If everyone is on the same path and you go odd on a different one, all eyes are going to be on you as curiosity will be peaked,” he continued.