Luxe Collective debuts successful OOH activation at Liverpool ONE

Pre-loved luxury retailer, Luxe Collective which recently secured funding for Dragons Den has celebrated a successful pop-up activation at Liverpool ONE.

Marking the brand’s first activation in Liverpool, the immersive ‘Real vs. Fake’ experience challenged members of the public to distinguish a real designer Louis Vuitton handbag from a fake one.

 Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

 The pre-loved platform, which was founded by brothers Ben and Joe Gallagher in 2018, allows customers to buy and sell luxury items through carefully curated social media content and a meticulous authentication process.

Luxe Collective Co-Founder and Head of Social Media, Ben Gallagher said: “Showcasing Luxe Collective at our Real vs. Fake event in Liverpool ONE last weekend was a huge leap forward in our brand journey.

“It was great to meet our followers face to face, share stories and get to know our community better. Coupled with our appearance on Dragon’s Den and significant investment earlier this month, we’re moving in a strong direction, and we’re excited to see the success we can achieve in 2024.”

Recently, Gallagher sat down with Mobile Marketing Magazine to discuss the brand’s journey, innovative but “attention-seeking” marketing strategies and embracing controversy.

Read the full interview HERE.