Luxury Mobile Manufacturer Vertu Partners with Bentley

Mulsanne2_7Luxury mobile phone manufacturer Vertu has signed a five-year partnership with car manufacturer Bentley.

The partnership includes the release of a Vertu for Bentley phone planned for October this year, the production of four further designs over the course of the partnership, and exclusive Bentley content that will be delivered via an on-device app. The phones will use iconic design elements from Bentley to tie the brands together, and include luxury lifestyle services.

“Vertu is the contemporary embodiment of English craftsmanship,” said Vertu CEO Massimiliano Pogliani. “We are an understated, luxury brand and we wanted to work with an automotive partner that reflected our positioning.

“This partnership will allow Vertu to fully integrate with the Bentley brand; phones will be jointly designed by the Vertu and Bentley design teams, based on a relationship that foes far deeper than the utilisation of materials and cues on design. Were confident that the Vertu for Bentley phones will appeal to our mutual customers desire for sophistication, craftsmanship and precision engineering.”

“Bentleys new partnership with Vertu brings together two world-leading brands, defined by their commitment to performance, luxury and customer experience,” said Wolfgang Dürheimer, chairman and CEO of Bentley Motors. “The collaboration expands Bentleys luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience the world of Bentley.”