Lyca Mobile has appointed Frank Wiemann as the its new Chief Marketing Officer.

In his new role, Wiemann will lead strategic marketing initiatives to accelerate growth and enhance brand recognition across the MVNO’s global operations.

With over two decades of experience in the telecommunications industry, he joins from Vodafone, where he held the position of Senior Vice President of Customer Marketing. At the telecoms giant, he held senior leadership roles in Germany, Spain, and the UK, managing diverse, multicultural teams.

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Wiemann also held previous roles at companies such including E.ON and o.tel.o communications.

Lyca Mobile, Group Chairman and Founder, Allirajah Subaskaran, said: “We’re delighted to welcome Frank to Lyca as our Group CMO. His proven track record in driving organic growth and transforming marketing operations aligns perfectly with our vision for the future.

“Frank’s leadership will be key in unlocking new opportunities and strengthening our global brand presence. We look forward to his contributions as we continue to empower our customers to stay connected and thrive in today’s dynamic digital world.”

Wiemann added: “I’m thrilled to join Lyca at this pivotal time in its growth. The company’s dedication to fostering connections across borders aligns perfectly with my passion for closing the gap between our customers and the people and things that matter most to them.

“Throughout my career, I’ve thrived on creating relevant and personalised marketing initiatives that resonate with diverse audiences. I see a tremendous opportunity to leverage Lyca Mobile’s global footprint and innovative spirit to create even more meaningful connections and outstanding experiences for our customers worldwide.”

READ MORE: Interview: Lyca Mobile CEO Richard Schäfer on data-driven decision making and driving brand loyalty