Lyca Mobile has announced the closure of its operations in South Africa after six years.

In a statement posted on its website, the telecoms giant said: “Sadly, it is no longer possible for Lyca Mobile to continue providing a service. Lyca Mobile services in South Africa will shut down on 9 January 2024.”

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Instead, advised its customers to move their numbers to other mobile networks to minimise any risk of losing them.

Lyca Mobile operates in over 60 international markets including Australia, Austria, France, Germany, Hong Kong, Ireland, the UK and the US, among others.

However, the heart of Lyca Mobile’s success lies in enhancing digital tools to unlock customer engagement and foster brand loyalty.

Speaking to Mobile Marketing Magazine, CEO Richard Schäfer revealed digital segmentation based on user patterns allows the company to trigger personalised offers and cater to various customer segments, which he believes will be more beneficial for its different customers such as students and migrant communities.

He said: “We experiment and leverage offers tied to significant cultural holidays such as Diwali, Lunar New Year and Christmas.