Bulgarian mobile operator M-Tel has become the countrys first to offer brands and agencies the opportunity to advertise in the mobile environment through a partnership with mobile ad firm, Out There Media.
-Tel will enable brands and advertising agencies in Bulgaria to reach their target groups via advertising on the Vodafone live! Portal. The two companies signed an agreement in February 2006 that allowed M-Tel to offer its customers selected Vodafone products and services.
M-Tels mobile advertising service is based on Mobucks, the mobile advertising marketplace designed and operated by Out There Media. In addition, Out There Media will undertake sales and business development functions, in order to educate the Bulgarian market about the benefits and capabilities of mobile advertising, and to help advertising agencies and brands to design and execute successful mobile advertising campaigns.
Out There Media recently opened an office in the Bulgarian capital, Sofia, which is run by Boryana Alexieva, a senior executive with extensive experience with advertising agencies and brands in Bulgaria and Central-Eastern Europe.
We are very confident that mobile advertising will revolutionize the Bulgarian advertising industry, especially as we are joined by our partners, Out There Media, who have an impressive track record in Mobile Advertising roll-outs across Europe,` says M-Tel Chief Marketing Officer, Andreas Maierhofer.