MACH has launched its operator billing service in the UK, which enables users to make in-app and online purchases, and charge the cost directly to their mobile bill.

Its signed up all of the mobile network operators in the UK for its platform – and is working with O2 in particular as the operator rolls out its new Charge to Mobile platform.

“As one of the first trusted partners for our new Charge to Mobile platform, MACH is helping us to open up the app economy for online services to our consumers,” said Danny Barclay, head of interactive sales at O2. “MACHs heritage in delivering frictionless payments for major app stores and merchants, such as Microsoft made them an ideal partner. There is little doubting that apps and online content that can be charged direct to your bill represents an important revenue stream for us and our partners and a safe and secure mechanism for our consumers to access rich apps and content.”