MACH Rolls Out Direct Billing Gateway in Germany

MACH, which provides hub-based mobile communication solutions, has revealed that its Direct Billing Gateway has been launched across the four main German mobile networks, enabling direct operator billing for more than 80m mobile subscribers across the country. In a first for Germany, the Direct Billing Gateway will also enable in-app payments, opening up a new revenue stream for app stores and content providers, while delivering dynamic app pricing and innovative business models. 

The launch allows app stores and content providers to instantly deliver direct operator billing and in-app billing without the need to set up individual agreements with the main German operators. This saves considerable time and OPEX, says MACH, while allowing app providers and merchants to focus on their core business of enabling an open apps environment across Germany.

MACH’s direct operator billing service will give German mobile subscribers the option of buying apps and, for the first time, in-app goods and services through a simple 1-click process, with the fee for the app charged to the user’s phone bill. It will also enable app developers to monetize their content, while in-app billing will facilitate new business models for developers based on the sale of virtual goods and services from within the app itself.

“MACH’s business is built around making the monetisation of services easier for our customers,” says Charles Damen, vice president, mobile content and applications at MACH. “Through its Direct Billing Gateway, MACH is providing the glue that will unite application stores, content providers and merchants with operators, and simplify the apps ecosystem in Germany. Furthermore, the direct operator billing service enables real-time monitoring of transactions and flexible pricing points, and will bring true eCommerce functionality to apps propositions when compared to the old Premium SMS environment.”