Macmillan Cancer Support has partnered with Immediate Media, owner and publisher of ‘BBC Good Food’ magazine, for a campaign encouraging foodies of all abilities, backgrounds and circumstances to hold a Macmillan Coffee Morning in a way that’s right for them.

The ‘Let’s do Coffee’ campaign features a bespoke hub, with recipes and video content including young women footballers enjoying focaccia after the football; allotment gardeners getting together over gallettes; and a choir enjoying cardamom cookies. 

The campaign is running across Immediate’s food portfolio on ‘BBC Good Food’, ‘Olive’ and ‘Delicious’. It also includes content on ‘RadioTimes’, ‘BBC Gardeners’ World’ and ‘MadeForMums’, including print advertorials, podcast sponsorship, newsletter and social content. Display ads will further amplify the content. It is expected to reach a total audience of 8.7 million.

Immediate’s content studio, Imagine, has overseen the creative development and execution of the campaign, including video content and imagery.

“Coffee Morning is a great way to raise money  and help us continue doing whatever it takes to provide vital support to people living with cancer,” said Macmillan Marketing Manager, Claire Spencer. “We know that Macmillan Coffee Mornings are a wonderful way to get together with friends, family, colleagues, neighbours, and your local community, to raise money for a good cause, and have some fun too. With their engaged and relevant audience of trusted brands, Immediate is the perfect partner to show people Coffee Mornings can happen wherever, and however people choose, from a football pitch to choir practice.”

The campaign is running now up until the end of September 2023. There’s more information here.