Macmillan Hands iPhone App Brief to Incentivated
- Monday, August 1st, 2011
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Mobile marketing firm Incentivated has been appointed by Macmillan Cancer Support to build an iPhone app which will be launched this year. The app will support Macmillan’s work with its corporate partners.
“We are delighted to be able to create a truly innovative and unique Third Sector mobile application for Macmillan Cancer Support,” says Incentivated managing director, Jonathan Bass. “This is an unusual opportunity to develop something really imaginative which will generate a lot of goodwill and funds for the charity.” 
Incentivated has worked with Macmillan in the past. In 2006, it developed a text message donation system for the charity that enables members of the public to make one-off donations via SMS, then complete a Gift Aid declaration via the mobile Internet, enabling Macmillan to claim an additional 28 per cent from HM Revenue and Customs. This was a first for the charity industry.
