Vodafone customers in 14 countries will be able to watch a live, one-off show by Madonna on their mobile today, thanks to a tie-up between Vodafone and Warner Music International (WMI). Streamed live from New Yorks famous Roseland Ballroom exclusively outside the US to Vodafone customers, the performance will celebrate the release of Madonnas new album, Hard Candy, which was released on Monday. The concert begins at 7pm local time.
Vodafone customers in the UK, Cyprus, Egypt, France (SFR), Germany, Greece, Hungary, Italy, Netherlands, New Zealand, Portugal, Romania, South Africa (Vodacom) and Spain and will have access to the show via their mobile phones on Vodafone live! Theres also a PC stream. For details of how to access this, click here.
Vodafone customers will be able to do more than simply view the performance. They will be able to interact and share their emotions with other online show-goers and select camera angles to move around the stage to get the best view.
As a leader in the digital music industry, were providing our customers closer access to music from  top artists and events, allowing them to enjoy their favourite content both on their PCs and mobile phones, says Vodafone Group Global Chief Marketing Officer, Frank Rovekamp. Vodafones strategy is to offer different music flavours and innovative formats allowing customers to experience music on their mobile in any way they wish.
John Reid, Vice Chairman, WMI, and President, Warner Music Europe, says the company continues to explore innovative ways of deepening the connection between artist and audience. 
Offering millions of fans around the world live, interactive access to a unique, intimate Madonna show is a powerful way to showcase a new album, says Reid. Building on the mobile premire, this special broadcast will further heighten the sense of event and excitement during Hard Candys much-anticipated launch week.
The performance will be the first time Madonna plays live songs from the album. Last week,  Vodafone customers in Spain, Greece, Italy, Turkey, Portugal, Romania, Hungary, Netherlands, Belgium (Proximus), UK, New Zealand, South Africa (Vodacom), Iceland and India were given access to seven tracks from the album prior to its launch. Each track remained live for 24 hours for download before being replaced by the next one.
The first single from the album, 4 Minutes has already jumped to the number one spot in many countries and has broken Vodafone UKs previous full track sales record by a wide margin, becoming the biggest ever single downloaded track on Vodafone live!