European mobile ad serving solution provider MADS has announced that it has secured an additional €1m (around £880,000) funding. The investment, from OTM Investments in the Netherlands, will support MADS continued aggressive growth in Europe, says the company.
MADS says it will diversify its business beyond mobile, accelerate innovations in digital ad serving and establish sales offices in the UK, Germany, Italy, France and Spain.
MADS is behind the MADS ONE digital advertising platform, which allows publishers and agencies to run ad campaigns on mobile devices. It offers targeting based on demographic, behaviour, and location, and the company says it currently serves over 2bn ad impressions per month.
“Using MADS, publishers are able to command significantly higher CPM rates – on average well above €7.50 and increasing significantly when adding additional targeting criteria – because they can offer advertisers the opportunity to reach the sweet spot in their audience,” says Ashu Mathura, CEO and founder at MADS. “For example, cosmetics brands can now reach 20 to 35 year old females with above average spending power who are within 50 meters from a point of sale by delivering a push message or display ad.” 
Pieter van der Made, MD at OTM Investments says: “The mobile advertising market in Europe is growing at a spectacular rate. MADS, with its solid client base, excellent track record and best-in-class ad serving technology is in a great position to become the leading ad serving solution for tablets and smartphones in Europe.”
The company says it has delivered campaigns for “almost all Eurobrand top 100 brands”, including McDonalds, Mercedes-Benz, Volkswagen, ING, Unilever, P&G, Air France-KLM, H&M, Vodafone, Fiat, Visa, Sony, and LOréal.
