European mobile advertising network Madvertise has released open-source SDKs (Software Development Kits) for iOS and Android. The SDKs are designed to help developers write code that can easily integrate with banner advertising.
The company says it wants to make it easier for developers to earn money through advertising, and hopes to encourage them to create apps that can incorporate ads without hassle. The SDKs are available for download now on Github.
"Opening up our code is intended to provide additional monetising opportunities for both applications and mobile websites," says Madvertise CIO and co-founder, Thomas Hille. "We also hope it will help address developer's individual requirements, and continue our mission of transparency in the market."