Mobile ad network madvertise has closed its third series of A-round with Earlybird, which, together with  madvertise co-founder Team Europe Ventures, has invested a medium, single-digit million Euro amount.
“The growing global mobile advertising market worth billions of dollars and the associated growth potential for madvertise encourage us to consistently strengthen our position”, says madvertise CEO, Carsten Frien. “The significant changes in media consumption lead to a significant shift of advertising budgets towards mobile services. We use the advanced madvertise technology and our sales team to efficiently address this trend for our clients.”
Frien adds that the companys aim is to establish madvertise as market leader for mobile advertising in German-speaking countries, and to expand internationally in Europe via partnerships. “With the network and expertise of our experienced investors, we are now in the position to achieve these goals in a faster and more sustainable way,” he says.