Cloud solutions specialist Magic Software has launced a mobile application platform for developing enterprise solutions that run natively on multiple smartphone platforms.

The solution enables smartphone users to perform any business task, such as securely accessing ERP, CRM, or HR systems, in real-time and from any location, on their mobile phone, says the company.

Magic Softwares mobile offering is delivered by its metadata-driven uniPaaS application platform, based on proven RIA technology and combined with enterprise application integration capabilities. The platform will offer support for iOS, Google Android, BlackBerry, and “any future mobile platform”. The first phase of the launch covers the BlackBerry OS.

“With todays proliferation of smartphones, companies require a mobile development strategy that targets multiple operating systems,” says Guy Bernstein, CEO of Magic Software. “Our solution addresses the challenges of enterprise mobility by providing enterprises with a device-independent and future-proof approach. With this new offering, we can provide organizations, and in particular corporate IT teams, with a highly efficient and versatile platform for developing mobile enterprise applications, as well as presenting independent software vendors (ISVs) with a golden opportunity to generate new business. In addition, this offering not only supports mobile deployment, but also paves the way for cloud deployment of enterprise applications with the same development effort.”