US businesses will soon be able to offer their customers a choice of music tracks or ringtones from a single universal promotional code, thanks to a new mobile service called Web2Mobile.
Web2Mobile is a turnkey service that enables brands to offer ringtone downloads as part of their promotional marketing mix. The service was developed jointly by Toronto-based Magnet Mobile Media and digital music firm, Puretracks. It is slated to go live on the Puretracks promotions platform later this month.
Working with Puretracks allowed us to design and build a custom mobile platform, which integrates seamlessly with Puretracks music promotions platform, says Magnet Mobile Media VP Product Development, Ruaridh Anderson. The new platform allows brands to give customers access to a new ringtone library of more than 5,000 popular titles, and to Puretracks existing music library of more than 2  million music tracks.
The Web2Mobile service is delivered through a universal promo code that can be distributed to customers via an in-pack/on-pack promotion, a custom-branded card or online. Mobile promotional downloads are delivered over an authorized network that has been approved by all the major US networks, including Sprint, Verizon Wireless, AT&T, and T-Mobile.