Preference Choice Publication

LinkedIn wants its platform to 'Work For You' and all your professional needs

Tyrone Stewart


LinkedIn has launched an always-on social campaign in the UK showing the various ways the platform can be used by professionals.

The ‘Make LinkedIn Work For You’ campaign features five short videos where a woman uses LinkedIn to help her to tackle work-related challenges, including preparing for a presentation, looking for support and advice, and finding a new job.

“Whether it’s dealing with the daunting task of finding a new job in the midst of a global pandemic, knowing where to turn for support and advice, or simply finding a quiet corner to work from home – we’ve all faced professional challenges this year,” said Darain Faraz, Director of Brand Marketing, EMEA & LATAM at LinkedIn. “While there’s rarely a single solution to any problem, there is always a moment where you take the first small step towards solving it. Our new campaign is designed to show people just how easy it is to take that step on LinkedIn and make your working life or job-seeking that little bit easier.”

The campaign will run until June 2021 across Facebook, Instagram, YouTube, Twitter, and LinkedIn itself.

It coincides with the launch of the platform’s ‘Career Explorer’ tool, which helps people find jobs that match their skills. It uses LinkedIn data to suggest roles that are out there that match a user’s skillset and suggests what other skills they may need, recommending LinkedIn learning courses to achieve these skills. This feature is rolling out around the world in beta.