Make Mine a Smartphone

Frost & Sullivan has released the results of an end-user study, European CXOs Choice: Computing Products and Services. The research measures European C-level executives preferences of mobile communications and computing products and services, focusing on laptop/notebooks, Smartphones, feature phones, web-based collaboration tools, mobile location-based applications, and mobile multimedia content applications.
The survey finds that Smartphone ownership/usage increased dramatically from 2008 to 2009, as nearly twice as many European CXOs now own a Smartphone. This significant increase has directly impacted standard feature phone ownership rates and usage. Nearly all European CXOs perceive Smartphone to be strictly business phones, while standard feature phones are perceived as being for personal use. For both Smartphone and feature phones, battery life and ease of use are the most important features according to European CXOs.
In just the past few years that we have conducted this research, CXOs have made a near complete transition to mobility, via their preferences to work on laptops as opposed to desktop computers, and now with the significant increase of Smartphone ownership over standard feature phones, says Tonya Fowler, Global Director with Frost & Sullivans Customer Research Team. It will be interesting to see if Smartphone become the primary way in which CXOs get their work done, given the continued applications added all the time.
The survey was conducted by Frost & Sullivans Customer Research Team, working in conjunction with Frost & Sullivans Information & Communication Technologies Team. Specifically, the Customer Research Team conducts independent, unbiased research among end-users to evaluate and measure companies and trends in the market.
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