Our 2013 Making Sense of Mobile webinar series kicks off on Wednesday, 13 February with a webinar entitled: Making Sense of Mobile Apps. It’s the first of five webinars running throughout the year, looking at different aspects of the mobile marketing ecosystem. The webinars are free to attend.

This years series will focus on Mobile Apps, Mobile CRM, Mobile Advertising, Gamification and mCommerce. Each webinar features three expert speakers, who each present for 10 minutes, outlining the latest trends and developments in the area being discussed. After the presentations, the speakers take part in a panel debate, moderated by Mobile Marketing editor, David Murphy, with questions from the webinar attendees.

The first event in the series, Making Sense of Mobile Apps, takes place at 16:00 GMT/UTC on Wednesday 13 February. The webinar will take a close look at the world of mobile apps, in an era when brands are realising that there is more to mobile marketing than apps, but that equally, apps still offer a way to achieve rich engagement with consumers.

The webinar will consider how to design a winning app, how to market it to drive downloads and generate loyal users, and how to re-engage users with the app after they have downloaded it. The webinar will kick off with a presentation from Jo Wightman, director of client services at app marketing specialist, Fiksu. To register for the Making Sense of Mobile Apps webinar, click here.

Following the Making Sense of Mobile Apps webinar, the remaining webinars in the series will run as shown below. To register for any of the webinars, just click on the link for each one.

Registration takes less than a minute, and everyone registered for each of the webinars will receive a link to a recording of the webinar, so even if you cant make it on the day, youre guaranteed not to miss out.

If you would like to speak on any of the webinars as a mobile expert, please email john.owen@mobilemarketingmagazine.com or call him on +44 (0) 20 7183 2920.

Webinar schedule:

10 April – Making Sense of Mobile CRM

12 June – Making Sense of Mobile Advertising

18 September – Making Sense of Gamification

6 November – Making Sense of mCommerce