Malaysian Brief for First Hop

Malaysian mobile communications provider Celcom has selected First Hop Wireless Broker to enhance the delivery of browsing and multimedia services for its subscribers. First Hop says its solution has significantly increased the browsing capacity for Celcom, helping the operator to manage the growth of this increasingly popular mobile service delivery channel.
First Hop combines mobile service creation, multi-channel delivery, and business management into a single software product suite. Celcom will deploy the First Hop Mobile Traffic Management Solution across the network allowing it to meet the challenges of high capacity browsing traffic, and enhancing multimedia control capabilities. First Hops solution integrates smoothly with all popular WAP and HTTP based browsing, download and picture messaging services.
Celcom will benefit from easy provisioning of new browsing services, holistic management of the service portfolio, and implementation of new, innovative and flexible charging models. The solution allows services to be run over WML, xHTML and MMS, via a uniform service delivery architecture, with further capabilities for multimedia filtering, transcoding integration and flexible access control.
The popularity of mobile browsing services has increased in recent years and complex service transactions, together with increasing traffic volumes, has resulted in the need for technology that goes beyond the traditional WAP gateways and HTTP proxies says First Hop Asia-Pacific Regional Director, Abdullah Bakush. First Hop has a long history of delivering effective mobile browsing solutions for our clients, and we believe that Celcom is one of the definite leaders in the Asia-Pacific region in driving the value of their mobile Internet services.”