Mobile ticketing and couponing company Mobiqa  has revealed that it is working with
Malaysian mobile marketing agency idotyou Mobile to deliver McDonalds Malaysias first ever mobi-coupon campaign, where customers have a chance of winning instant cash prizes and McDonalds products.
McDonalds customers receive a contestant card with every purchase of a McDonalds Foldover grilled chicken sandwich. The contestant simply texts in the 7-digit code printed on the card to play a puzzle and the participant with the fastest correct answer wins the cash prize.
Every 20th person to enter the competition receives a mobi-coupon which is sent direct to their mobile phone. A mobi-coupon is a text message containing a unique barcode which is presented to McDonalds staff along with the winning contest card. Upon verification, the customer can enjoy a free Apple Pie or Corn Cup.
It is fantastic to work with our partner, idotyou Mobile, to deliver this mobi-coupon campaign to McDonalds customers says Mobiqa CEO, Iain McCready. The instantaneous rewards and intuitive use of mobi-coupons gives this promotional campaign an exciting edge over the more conventional contests offered by other retailers.
For idotyou Mobile, CEO Dorothy Fong adds:
It is encouraging to see brand owners in Malaysia using mobile marketing to interact and build a direct, intimate relationship with their targeted customers. Mobile barcode solution like Mobiqas mobi-coupon has blended well with the entire campaign requirements. We look forward to more successful implementations with Mobiqas software in the coming months.