Malibu has launched a mobile video campaign for its Best Summer Ever Project.

The campaign, deployed by Havas Media, targets men and women in the UK aged 18-34, across music and social interests, using Millennial Medias technology.

Its the first campaign to use Millennials Video Ticker unit, which delivers time-specific, location-based information in a news ticker-esque banner, and the first in the UK to use Video Toggle, which can display three different videos on tablet.

The campaign will also retarget users who have completed video views with standard banners.

“When you combine the rich storytelling of video with the interaction and engagement of mobile, we can ensure Malibu is front of mind for consumers during a crucial activity period,” said Adam Boita, marketing controller at Malibus parent company Pernod Ricard UK. “Millennial Media and Havas Media have worked together to deliver a genuinely innovative campaign that we’re tremendously excited to see in action over the summer months.”