Coconut rum brand Malibu is launching its first-ever festive fashion range, available for a limited time from today, exclusively online. Coinciding with the collection drop, Malibu is also bringing some festive cheer to Cardiff on 11 December and Liverpool on 18 December with its ‘naughty or nice’ advent calendar.
The fashion collection includes furry bucket hats, fluffy stockings and faux fur sliders, each piece in the range is priced from £20 and has been inspired by Malibu’s iconic white bottle. The brand has also enlisted the social media support of Gogglebox star, Tom Malone Jr, and influencers This Is Amina and Emma’s Rectangle to model the collection.
The brand is also inviting consumers to have a very Malibu Christmas by inviting them to enjoy some festive serves at its winter pop-up, touring Cardiff and Liverpool this December. Guests can enjoy a Pina Colada, Malibu Hot Chocolate or a Watermelon Snow-Jito, before stepping into an over-size advent calendar to find out if they have been ‘naughty or nice’ this year. Prizes range from branded glassware and furry bucket hats and sliders from Malibu’s festive fashion range, to a bar tab at Las Iguanas.
“Last Christmas didn’t turn out as expected for many, so this year Malibu is making Christmas extra fun and we’re encouraging everyone to liberate the summer mindset even in the colder months,” said Marnie Corrigan, Brand Director at Pernod Ricard UK. “Our new collection of accessories and festive pop-up are an extension of Malibu’s ‘Let The Funshine’ campaign, which is about embracing the fun side of life, no matter what happens. By tapping into Gen-Z’s obsession with all things 90s and creating our first ever line of Christmas merchandise, we’re giving fans of the brand the perfect present to treat themselves or their friends to this holiday season.”