MandM Goes Direct to Sponge

Fashion, lifestyle and sports e-tailer has selected mobile agency Sponge to power a range of mobile services, following a competitive pitch. Sponge will be providing the technology and infrastructure to deliver marketing and customer service solutions for both and, the official online store for Ted Baker.
Over the years, the brand has built an excellent reputation for customer understanding and customer service, and mobile will be key in helping us take both to the next stage, says Jonathan Jones, Head of Retention Marketing and Trading at We were clearly on the same wavelength as Sponge when it came to pinpointing mobiles role in the mix, and theyve provided a solution which is ideally suited to our needs.