Video broadcast specialist markettiers4dc has launched its mobile streaming service, enabling communications professionals to offer a mobile video solution within their marketing strategies.

The service can be used to live-stream events to mobile devices, and has already been trialled by Butlins, which used it to stream a web TV show as part of the launch for its Wave Hotel.

“The ability to stream the launch event to celebrate the opening our £25m Wave Hotel live on Butlins.com, as well through our Facebook timeline, whilst ensuring the audience could view on their mobile phones too, was an exciting challenge,” said Jae Hopkins, Head of Communications at Butlins. “When the idea was first pitched to me, I was extremely excited about the prospect but equally terrified about how to make the logistics work. However, the entire project was a complete success in terms of the content produced, the technical delivery, and reach of the campaign.”

The launch follows research by markettiers4dc, which found that that 31 per cent of communications professionals don’t expect to be able to stream live video content via a mobile device.

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