Ad platform inneractive has announced a partnership with the Marmalade SDK. The partnership will see the ad platform integrated into Marmalades SDK, allowing developers to monetise their apps from launch. 

Marmalade (which used to be called Airplay SDK), allows developers to create an app once and publish it to all mobile platforms. According to the company, it has been used by the likes of Google, EA, and Samsung. 

inneractive partners with over 90 ad networks around the world, with the aim of ensuring ad space is filled for its clients. 

Tim Closs, CTO of Marmalade says: “We are delighted that, using the Marmalade extension, inneractive have been able to make their powerful monetisation service available in a cross-platform manner to all apps developers. We look forward to seeing what developers can create using Marmalade and inneractive together.”

“Were always looking to develop more tools to help publishers monetise their apps and Marmalade is a great example,” says Offer Yehudai, CMO of inneractive. “The new Marmalade integration offers a seamless and intuitive experience, which will ultimately help more developers create great apps and make more money from them without hindering their UX.”

Developers can sign up and download the new Marmalade extension here.