Multi-platinum selling pop rock band Maroon 5 have teamed up with Vivoom, a digital media company, to offer their fans the opportunity to feature alongside the band in their latest single.

Maroon 5 fans can put themselves directly into scenes from the new single Cold, for up to 15 seconds, through the addition of Vivoom’s shared media capabilities into the band’s YouTube, Facebook, Facebook Messenger Chatbot, Twitter and other channels. The fans’ created video content can then be shared across social media.

“Partnering with multi-platinum, Grammy-Award winning band Maroon 5 is a great opportunity for us,” said Katherine Hays, founder and CEO of Vivoom.  “Our Shared Media platform really excited the band given their immense social following.  Vivoom makes it easy for their fans to seamlessly share personalized content across multiple social and messaging platforms with friends right from the bands own channels.”

Maroon 5 launched the video for their new single after their performance on Ellen yesterday (15 February).

“As a band we are always looking for new and exciting ways to engage with our fans,” said Maroon 5.  “Vivoom’s Shared Media technology allows our fans to put themselves in our new Cold video, and then share it instantly with their friends which is exciting and a cool thing for us to be a part of.”