The global marketing technology market is now worth $99.9bn (£76.8bn), and continues to grow exponentially. Brands expect to keep increasing their investment in martech, especially in Europe, where two thirds predict their budgets will increase.
In this climate, it's important to know where the market stands and how it's going to develop. For that, you need Martech: 2019 and beyond, the new report produced by Moore Stephens, in partnership with WARC, the worldwide authority on advertising and media effectiveness.
The study, which can be downloaded for free here, covers a huge range of insights from an international survey of more than 800 brands and agencies, including:
“There has been no discernible sign that the rate of growth within the martech space is slackening," said Amy Rodgers, research editor at WARC. "With data volumes continuously increasing, this research shows that data, analytics and automation are key focuses for martech investment globally as marketers look for help with metrics and measurement.