Marvellous Launches Guest Hospitality App

Mobile agency Marvellous has launched a fast-track, Guest Hospitality app. The app works on five mobile platforms, though we are awaiting confirmation on which ones they are, and indeed on what happens if youre one of the guests whose phone is not on one of the five platforms.

Formula One team Vodafone McLaren Mercedes will use the app to check-in VIP guests to its hospitality suites at the British Grand Prix taking place this weekend at Silverstone.

Guests will receive an SMS inviting them to pre-register for the Grand Prix. They follow the link to download the app from the Vodafone McLaren Mercedes website. The app provides each guest with a unique QR code, the weekend’s Formula One racing schedule, exclusive Vodafone McLaren Mercedes team content and an area guide featuring bars and places to go.

On arrival at the Grand Prix, guests present their ticket in form of the QR code on the screen of their mobile phone. The Vodafone McLaren Mercedes hospitality team use Android-based Vodafone HTC Legend handsets to validate each code and check-in their guests.

The Vodafone HTC Legend’s 5 Megapixel colour camera will also be put to good use, as each guest will be photographed with the HTC in the Vodafone McLaren Mercedes pit lane to celebrate their weekend of hospitality.