Massachusetts Sells $10m of mTickets in Nine Months
- Sunday, September 1st, 2013
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The Massachusetts Bay Transportation Authority (MBTA) has broken the $10m mark in sales through its mTicket app, developed by Masabi.
Introduced in November last year, the app has processed more than 1m tickets, representing 15 per cent of all non-corporate ticket sales during the period.
“The development and implementation of mobile ticketing for our Commuter Rail customers represents not only an improvement in service and convenience, but also in the way we are collecting revenue,” said Beverly Scott, general manager of the MBTA. “We are still early in the effort but we are saving thousands of dollars by not installing costly, static vending machines, saving on ticket production and eliminating cash transactions – all while making riders commutes easier.”