Mastercard is marking its 27th year as the headline sponsor of The BRIT Awards with the launch of a new, multi-platform brand campaign aimed at inspiring the next generation of creative talent.

The campaign is designed to encourage young people to follow their passions and pursue careers in the UK’s world-leading creative industries.

The campaign also features “Mic Drop Talks,” a series of talks hosted by broadcaster Vick Hope and singer-songwriter Ella Eyre.

Mastercard’s latest campaign will feature students from The BRIT School in a series of advertisements that will air on ITV, ITVX, and at the O2 Arena.

Charlie Carrington, Senior Vice President of Marketing and Communications for Mastercard in the UK and Ireland, said: “As a proud sponsor of music and the arts, we want to connect people to their passions and what better way to do that than by supporting the next generation of talent who want to pursue a career in the UK’s world-leading creative industries.

“This campaign was created to inspire, support and inform students across the UK and is a fantastic way to celebrate our 27^th consecutive year sponsoring The BRIT Awards and partnering with The BRIT School.”