MasterCard Launches ShopThis! for Digital Publications

MasterCard has launched ShopThis!, part of its MasterPass offering, which enables users to purchase directly from digital publications.

The idea is to make products in advertising and editorial content available to buy and pay for seamlessly, without readers having to leave the page.

Tech magazine Wired will, rather fittingly, be the first to adopt ShopThis in its November iPad edition, with items available from, the first official retail partner.

“As consumers embrace a more digital lifestyle, the way they shop and pay for things is changing. Today’s consumer should not have to think about the shopping process – when they see what they want, they should be able to get it, as quickly as possible,” said Garry Lyons, chief innovation officer for MasterCard. “ShopThis! with MasterPass turns this into a reality – you see a product, click to put it in your shopping cart, and check out – simply and safely.”