Mastercard has extended its music footprint with the launch of its Web3-based Mastercard Artist Accelerator program, which will harness Web3 and blockchain technologies to equip five emerging artists, such as musicians, DJs and producers, with the tools, skills and access to forge their own paths in the digital economy. A curriculum will teach both artists and fans how to build (and own) their brand, from minting NFTs on the blockchain to representing themselves in virtual worlds. The program culminates later in 2023 with a livestreamed artist showcase.
Designed as a space for creators to come together and grow their music communities, the Mastercard Artist Accelerator also invites fans to have a seat at the table. The Mastercard Music Pass, a limited edition NFT, will give holders access to exclusive Web3 x Music educational materials.
“Music is a universal passion, inspiring us, moving us, and bringing us together; however, it can feel impossible for budding artists to break in,” said Raja Rajamannar, Mastercard Chief Marketing and Communications Officer. “With the Mastercard Artist Accelerator, we are expanding access and driving connections further with cutting-edge Web3 technology. Our vision is to bridge passion and purpose, spotlighting amazing emerging artists and creating an interactive community that allows participants to learn, experiment and grow together.”