Mastercard is buying customer engagement and loyalty firm SessionM for an undisclosed sum. Mastercard said the acquisition will enhance its ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on data-driven insights.
“Consumers’ expectations about their experiences with brands are changing,” said Francis Hondal, president, loyalty and engagement at Mastercard. “We believe that the future of loyalty needs to be re-imagined to enable seamless digital experiences, and SessionM’s consumer-centric capabilities will help us broaden our value to marketers across sectors in exciting new ways.”
SessionM’s customers include Coke and L’Oreal. Mastercard is buying the company to up its loyalty game among its Mastercard-branded credit card customers, and it’s third-party branded credit card customers, where Mastercard powers the credit card program for the brand in question.
“With our suite of data-driven services, we aim to help our customers end-to-end, rom advice to execution and everything in between,” said Mastercard chief services officer, Kevin Stanton. “Our complementary technology and teams will help brands drive greater loyalty with both proprietary and card-based programs, reinforcing Mastercard as their partner of choice.”