Over the past few months, AI, particularly generative AI, has taken the marketing world by storm, and been met in equal measure by massive amounts of enthusiasm and caution.

So what does AI really mean for digital marketing?

To navigate these opportunities and challenges, Masterclassing’s upcoming AI Masterclass is designed to provide digital marketers with the knowledge and tools they need to succeed.

Click here to attend Masterclassing’s AI in Marketing Masterclass

Taking place on the 18 June 2024 at London’s Century Club (61-63 Shaftesbury Ave, London W1D 6LQ), this interactive half-day session will feature insights from leading digital marketing experts who will share strategies for deploying AI systems effectively and responsibly.

But, what are the key points being discussed at the event?

• AI trends in marketing: An overview of the latest trends and how they are shaping the industry.
• Choosing the right AI tools: Guidance on selecting AI platforms that align with your business goals.
• Effective implementation: Best practices for integrating AI into your marketing strategy.
• Case studies: Real-world examples of successful AI-driven marketing campaigns.
• Interactive Q&A: An opportunity to ask experts about specific AI-related challenges and solutions.

By the end of the session, participants will have a clearer understanding of how to leverage AI to make their marketing efforts more efficient and impactful, while addressing consumer concerns about automation and data use.

The event will also feature a keynote presentation from Dimitris Drakatos, Head of SEO & ASO at Paired keynote.

Drakatos, who has held the position of Head of SEO & ASO at startup Paired since 2022, has over eight years of experience across both inbound and digital marketing, having held senior positions at companies including Revolut and Peanut & Workable.

Join us to explore how AI can take your business to new heights.