Yesterday [28 February 2024] senior data insights professionals gathered at Savage Garden Rooftop Bar for Masterclassing’s AI-Driven Analytics Dinner, in partnership with Corvidae.

The exclusive event invited senior marketers from leading brands to delve into strategies that not only automate cost-per-acquisition (CPA) reduction but also open doors to capturing net new customers.

Here’s a sneak peek into what attendees faced at this exclusive event:

READ MORE: Masterclassing reveals 2024 Future of Mobile Festival schedule

The real value of accurate analytics data

This session delved into the real value that precise analytics data brings to the table. From understanding customer behaviour to optimising campaigns, attendees gained insights into how AI-driven analytics can elevate their decision-making processes.

The dinner also shed light on how AI-driven analytics can can create complete customer journeys as marketers are spending more but are seeing less effectiveness.

Unleashing top-funnel opportunities in Google Ads

Attendees also discovered strategies and techniques to leverage AI-driven analytics for identifying and capitalising on top-of-the-funnel prospects within the Google Ads platform.

What went on?

The event kicked off with a networking session where participants connected over drinks.

Following the networking session, a presentation by industry expert Chris Liversidge (CEO & Founder of Corvidae), paved the way for an in-depth exploration of AI-driven analytics.

The highlight of the event was the expert-led roundtable discussions conducted over a three-course dinner, providing a unique opportunity for attendees to address their specific challenges, ask questions, and exchange ideas with experts in the field.

Were you papped?

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