Masterclassing’s Workshop Week, in which our partners will deliver a total of 18 Workshop sessions over three mornings, is less than two weeks away. Here we continue our preview of the sessions with a closer look at Workshops hosted by Cheetah Digital, eSales Hub and Optimove. Each session lasts for 45 minutes and is limited to a maximum of 25 UK-based, senior brand delegates. Take a look at the sessions below and click the 'Register here' link to sign up for any you like the look of.
Session: Personalisation for Today’s Omnichannel Consumer
Host: Cheetah Digital
Date: Weds 18th
Whilst most marketers believe personalisation is key to customer engagement, they are not seeing the results they expect. Personalisation is critical to your marketing strategy and "Hi $FNAME” in an email or SMS does not hit the mark anymore. Consumer behaviour has evolved and their journey is no longer linear. Bouncing from one device to another across multiple channels, your consumers expect brands to communicate with them as ONE person. Join Bruce Swann, Senior Director, Product Marketing at Cheetah Digital, to discuss how you can personalise the journey for your always-online, always-conscious consumer, and look at considerations for customer engagement that scales.
Session: Closing the online to offline gap using AI
Host: eSales Hub
Date: Weds 18th
Are you getting your attribution wrong? How do you measure the true value of your marketing with AI call intelligence? This session, hosted by Mark Taylor, CEO and Founder of eSales Hub, will take a look at a number of areas. Firstly, taking credit for your work – if your online efforts push people to pick up the phone, how do you link sales made over the phone back to your numbers? Secondly, being realistic – how to get the most accurate reporting in a world of big data. And thirdly, knowing what works – how to optimise your online to offline strategy based on what's driving sales, not just clicks.
Session: Smart CRM Fundamentals
Date: Thurs 19th
In this workshop, Matan Block Temin, Director of Strategic Service at Optimove, will walk you through the most essential building blocks of a smart CRM operation. From Lifetime Value definition to calculating Future Value, from Segmentation to Unique Customer Personas. He will also outline Optimove's predictive model, based on personalised customer journeys.
There’s more information on these and all the sessions in Masterclassing Workshop Week here.