Masterclassing’s Workshop Week, in which our partners will deliver a total of 18 Workshop sessions over three mornings, is less than two weeks away. Here we continue our preview of the sessions with a closer look at Workshops hosted by Yext, Relative Insight and QueryClick. Each session lasts for 45 minutes and is limited to a maximum of 25 UK-based, senior brand delegates. Take a look at the sessions below and click the 'Register here' link to sign up for any you like the look of.
Session: Fight for Your Facts: The Impact of Accurate Data in Search Workshop
Date: Tues 17th
Why is it so important that brands take control of their answers online? Today, information is everywhere, and it can be accessed in an instant. As consumers, we expect to get accurate, immediate responses to our questions anywhere we ask them – especially from the brands we interact with. In fact, this information exchange underpins customer relationships; being offered accurate answers by a brand evokes trust, according to 70 per cent of consumers.
In this session, Sean Davidson, Regional Vice President, Northern Europe at Yext, will explain why accurate data is so crucial to providing accurate answers to search queries about your brand.
Session: You Are Sitting On A Data Goldmine, You Just Do Not Know It....
Host: Relative Insight
Date: Thurs 19th
It’s true: you are sitting on a data goldmine, You just don't know it! Most organisations have access to loads of data about their current consumers, their target market, and their competitors - they just don't realise it.
In this session, Relative Insight CRO James Cuthbertson will explain how, by using language comparison technology, you will breathe new life into the data you don't know what to do with, and polish till it shines.
Session: Improving SEO ROI through page speed optimisation
Date: Thurs 19th
Improving your site’s speed is a must in today’s digital world. Understanding all of the benefits and knowing how to unlock true ROI is key to helping get the required changes prioritised and implemented. In this session, QueryClick’s Digital Strategy Director, Scott Donnelly, will examine how these changes can not only benefit performance marketing activity, but also improve overall user and conversion behaviour.
There’s more information on these and all the sessions in Masterclassing Workshop Week here.