Matalan has unveiled a new Halloween campaign to highlight its family-focused brand platform.

Developed in collaboration with McCann Manchester, the “Trick or Treat” ad will run until October 31.

Narrated by Motherland and Philomena Cunk star Diane Morgan, the 10-second spot features a cheerful family dressed in Halloween-themed outfits.

McCann Manchester’s ECD Imogen Tazzyman, noted, “Halloween – massive fun for the kids, but can be a massive mission for the parents.”

She added, “Luckily Matalan has got you covered on everything from the costumes to the decorations – so you can keep it more treat than trick this year. Just don’t forget yourself!”

Charlotte Dewhurst, Matalan’s director of marketing, continued: “We’re incredibly excited to reveal our new Halloween TV ad at Matalan, showcasing the family fun (and chaos) of this exciting occasion.”

“Putting the customer at the heart of everything we do, whether it’s costumes for the kids, pyjamas for adults, or decorations to spook up the house, Matalan has everything you’ll need to celebrate Halloween in style!”