Matomy Offers App Publishers Free Mediation Optimisation

  • Wednesday, February 17th, 2016
  • Author: Tim Maytom
  • Share this article:

matomymediagroupProgrammatic performance firm Matomy Media Group has launched a new mediation tool for its MobFox advertising platform, called Autopilot. The tool enables app publishers to optimise campaigns across multiple DSPs and ad-networks.

“Matomys MobFox is proud to introduce a system that for the first time automates this labour intensive task while increasing revenues and decreasing inefficiencies – at no extra charge,” said Michael Ionita-Ganea, director of technology at MobFox. “We built this product with one main goal in mind, to give publishers a smarter way to manage their traffic.”

The tool aims to help publishers manage their demand sources across all major exchanges and networks. Using proprietary technology, the algorithm pulls reports and automatically adjusts traffic allocation and waterfall rates accordingly, streamlining every campaign simultaneously. The platform will initially support banners and interstitials with video, with support for video, native and rich media planned.

“Publishers spend most of their days evaluating various servers and dashboards in order to increase their revenue,” said Noam Neumann, head of mobile strategy at Matomy. “They are tasked with balancing between exchanges, countries, demographics, hours of the day, placements and ad formats, all in the hope that they will achieve the best revenue potential.

“This can take up the majority of an individual, if not a full teams day. The industry is ripe for a solution, and Autopilot is just that. Our goal is to see publishers get the most out of their hard earned mobile ad inventory.”

Matomy acquired MobFox in late 2014, paying $17.6m (£12.3m) for the mobile programmatic ad platform with the aim of boosting its mobile activity and market share.